Radio: Introduction to radio
BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? Because it has control of half the national market and they reach more than 34 million people a week. 2) What percentage of under-35s use the BBC i Player catch-up radio app? 3% of under 35's use the I Player catch-up radio app. 3) What is BBC Sounds? An app and also a website that will bring things such as radio live-streams, catch-up services, music mixes and podcasts all in one place. 4) How do audiences listen to radio content in the digital age? People tend to listen to radio content through voice assistants such as Amazon's Alexa. 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences? He suggests that we should reconsider the way that the BBC tells stories if they want to attract a younger audience. He suggests "it has to
